Joanna Tsaousidou
Hi, and welcome to the new blog name Joanna Tsaousidou! Took me months to decide whether or not to change the name of the blog from The Colourful Bouquet to anything else but I finally pulled the plug last year. This year it was about time to re-launch the blog and tell you what to expect on this new chapter of Joanna Tsaousidou!
THE IDEA
There is no growth without change! 2024 marks 10 years since I started my blog, my creative outlet. As you may know I’m a certified esthetician & my daily life at the beauty studio is far from creative. I always craved creativity, so I started a blog for fun & to show the world my outfits. To help other petite girls like me dress in a way that make their heart happy! The more I did it, the more I loved it. But it didn’t grow as much as I wanted it to.
People often in this job go after the money. Mainly because there is a misconception that being a blogger/digital creator, name it as you want, will give you millions. That might be true for a very small group, as can happen in any other job. I was never after the money, I did it, & still do, to make people fall in love with themselves! It took me years to accept that I’m short and I struggled a lot when I tried things and never looked the same as on the model. But that’s ok! I want to show to the world that you can be fabulous no matter your size, because being awesome comes from within! It’s the way you treat other people, your kindness, your compassion. But it never hurts to have a fabulous outfit too, am I right?! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Reflecting back on these past 10 years of my blog I realized I did many things wrong. How can I expect people to follow me and get inspired if I don’t get more personal with them. I will never be on social 24/7 but I want to show you more of my life & the funny side of me! I debated whether or not to have another generic name. The Colourful Bouquet doesn’t feel like me anymore. It would have been a pink bouquet, not colourful after all!
But there is nothing better than my name to represent me! Ioanna(ee-o-ah-nna) Tsaousidou(ʧa-u-SSI-du). ʧ sounds like ch from church! So welcome to the new era of my blog, Joanna Tsaousidou! I chose Joanna because it’s easier and was available in all platforms!
THE LOGO
I wanted the logo to be very personal as well! So I chose to include the name Joanna Tsaousidou in the logo but not have it plain. So I combined the J and the T letters together to great a simple and elegant design. Instead of a dot on the J, I went with a little heart. The heart has a meaning as well. Ever since I was a teenager (and still do) whenever I signed my name I always added a tiny heart next to the last A letter. Of course not when I signed legal papers! Think about signing cards or letters etc. Although it would be cute to sign legal papers with a heart as well, haha!
WHAT TO EXPECT
I used to have the blog as an outlet to post literally anything regarding my outfits, trips, life updates. From a new piece of clothing or accessory, to travel inspo etc. My idea about Joanna Tsaousidou is to make it more refined. I’m thinking to post around 2-4 times per month. This will give me enough time to create a valued for you post without getting a burnout. I still work full time as a beautician and I try to post on Instagram and Tik Tok 5-7 times per week.
So regarding the posts I’m thinking to bring back the Runway Inspirations series. For those who don’t know, this is a series about the trends of the season that I like and ways to style them on your everyday life.
Another post I’m thinking to include is a round up of my favourite outfits of the month alongside with a life month recap. Maybe do a top 5 outfits of the month or something. Also thinking about creating more collages with how to style certain items in different ways, splurge/save in a more editorial way.
In general I want to treat Joanna Tsaousidou blog as an editorial way of expressing myself and have social media for the everyday life. But all that after the 2024 recap posts!
Let me know what you think about this and let’s impress the world one fabulous outfit at the time!
